A novel approach to marketing credit card balance transfers and low rates.

For too many years, small to medium and even large financial institutions have competed for a share of the credit card market. But it’s time to stop competing and take a totally different approach, one that allows your members to reap their rewards without paying higher interest rates.

Why compete with big reward cards for a share of the wallet? Deepen member relationships with money-saving balance transfer offers instead.

Click here to read the full article and learn more.

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