Primary Financial Institution: Moving from Definition to Execution

Many credit unions find that a formal Primary Financial Institution (PFI) definition is an effective way to measure their most engaged, relevant, loyal, profitable, and “sticky” households (HHs). Whether formally defined or informally outlined, the combination of products and services used to define PFIs are as varied as the institutions themselves. When moving from PFI definition to the execution of an actionable strategy, it is worth noting why management teams go through the PFI process. Check out our latest article for CUInsight and learn how to move from definition to execution.

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Utilizing Supplemental Data To Sustain Member Engagement

The challenges presented to credit unions in the effort to grow and retain member relationships are significant. With six financial institutions within a 10-minute drive, and many more operating virtually, competition for members’ business is fierce. Check out our latest article for CUInsight and learn how utilizing member data is key to solidifying relationships.

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Re-connect With Members and Reduce Attrition

With financial technology, Big Tech and megabanks on the rise, 2022 is a year to focus on retaining and deepening the relationships of your existing members. Check out our latest article for CUInsight for more information on the keys to member engagement and retention so you can focus on what matters – the member relationship.

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