- This event has passed.
ABA Webinar – Response Analysis – Examining 2020 Campaign Results and Lessons Learned
December 14, 2020 @ 1:00 pm - 2:00 pm CST
We learned a lot in 2020, but most importantly we learned what works and what doesn’t. We’ve done the research, and we’re ready to tell you what works in this new fast-paced, digital environment.
This presentation will cover results from client campaigns. The content is an industry specific resource for performance benchmarks and pro tips as you prepare your 2021 marketing plan.
We will review direct mail and email channel performance, segmentation methodology and share best practices from our highest performing campaigns. As a bonus, Dr. Tony Rizzo, Chief Marketing Officer, Marquis, will share ideas outside the financial industry for inspiration to strengthen and deepen relationships and drive sales.